THE Blog To Get More Customers

You're good at what you do. Really good. Your customers leave five-star reviews. Your work speaks for itself. Word of mouth has kept you busy for years. But lately, the phone isn't ringing the way it used to. You open Google and search for your own trade in your town — and you're nowhere to be seen. A national company with a call centre in Leeds is ranking above you for jobs in *your* street. A competitor who's been trading for two years is showing up in the map pack while y

Let me ask you something. When you search for a service on Google Maps, how do you choose? You probably don't analyse rankings. You don't read every description. You scan. You compare. You make a decision quickly. Your customers behave the same way. If you want to generate more enquiries from Google Maps, you need to understand how decisions are actually made inside that small section of the search results. Because that is where business is won or lost. The Myth: Ranking Firs

This is a conversation we have with local business owners all the time. They open their Google Business Profile insights and see activity. Views are there. Sometimes thousands of them. The profile is being seen. But the phone is not ringing the way it should. It feels confusing. If people are seeing your business on Google Maps, why isn't the phone ringing? Visibility and Conversion Are Two Different Things Showing up on Google Maps is the first step. Convincing someone to ch

If you're a local business owner Google Maps can feel unfair. You search for your own service and see competitors appearing above you, even though you know you offer the same quality, if not better. You wonder whether Google is broken, biased, or simply unpredictable. That reaction is what many local business owners feel. The reality, though, is that Google Maps rankings are not random. They are simply opaque. Google rarely explains things in plain language, and most business

If you run a local business there's a good chance you're already feeling it. Fewer calls than you would expect. Competitors no better than you are appearing above you on Google. Customers saying, “I found someone else down the road.” This isn't because your service is bad or your pricing is wrong. Most of the time it comes down to visibility . Today, when someone searches for a local service Google Maps is where the decision happens. Not on websites. Not after long research.

Think about cola. One brand immediately jumps into your head. Think about search engines. Same thing. TV shows. Mobile phones. Fast food. You didn’t have to think  the answer just surfaced. That’s top of mind awareness. And in local business, whoever is top of mind usually wins . When someone in your area thinks “I need a tree surgeon” , the goal is simple: They think of you first. So how do you actually make that happen? Let’s talk about one of the most underrated tools in l

So, I’m currently doing some client work helping his business get into the top 3 in Google in his local area.

Panicking when leads slow down and sales dry up? Most business owners assume their marketing is sick and rush to fix it by blasting more of the same stuff. More posts, more ads, more offers. But usually, the problem isn’t that your marketing isn’t working. It’s that there’s a bottleneck somewhere that hasn't been diagnosed properly. And every “fix” you try just makes the problem worse. Can you relate? The Symptom vs Diagnosis Trap Imagine visiting your doctor with a stomach a

Hi, it’s Russell. Just a quick one. If you run a local business it’s really easy to beat your competition. I’m about to show you a simple trick that hardly anyone is doing. The only thing you need to do is find the best performing content in your niche. The most viral, the most shared, the most viewed content in whatever niche your business operates in. If you run a gym, find examples of top performing gym videos. If you run a salon, find other salons that have high performin

I’ve got an insight for you that’ll help in business. Seems paradoxical, but it’s really not. Here’s what I’ve noticed as someone who builds and tests marketing systems. I get my best results when I’m moving forward. When I’m actively testing new offers, sending outreach, and tweaking campaigns. That’s when I land clients, makes sales for clients and uncover breakthroughs. Sure, that’s also when I take the most hits. Rejections, failed tests, dud campaigns.But they don’t hurt

You’re probably a chronic multitasker like I was. Until I read a book once by a guy called Jay Papasan, called The One Thing, that changed everything. You know those days where you’re constantly running from one thing to the next, responding to demands, replying to emails, taking calls and generally feeling productive but at the end of the day you can’t really put your finger on what you've actually achieved? It’s frustrating and the thing is, multitasking is draining and not

I was talking to a friend over the weekend and I told him you don’t need to be a genius marketer to win at a local level as a small business. I told him about one this you do need. And it works in every local market, I guarantee. I know this because it happens all over the world every day, by accident. The difference is as a marketing agency we do it on purpose . So, what’s the strategy? Well, let’s say you’re a local roofer. It doesn’t matter if you are or not, let’s just pr

Feeling discouraged that your website isn’t attracting new customers? You’ve spent hours in front of the computer feeling frustrated trying to publish something presentable or you’ve spent good money paying someone else to build one for you. Either way you’re proud of it. It’s your business after all and it’s a defining moment when you finally have an online presence where new customers can find you. Isn't that the point of bringing your business into the digital age? So wher

If you’ve run ads before and felt frustrated wasting money and getting little to no results this article is for you. I’m about to share a simple way you can attract more attention, get more customers and make more money with every ad you write from here on out. I’ll never forget the first ads I wrote. Actually, I hated every minute. I was new to the game, I didn’t really understand how to write persuasively and my ad budget was tiny. You know what was even worse? I had read a