Multitasking Is Hurting Your Marketing Efforts (And what to do instead)

You’re probably a chronic multitasker like I was. Until I read a book once by a guy called Jay Papasan, called The One Thing, that changed everything.

You know those days where you’re constantly running from one thing to the next, responding to demands, replying to emails, taking calls and generally feeling productive but at the end of the day you can’t really put your finger on what you've actually achieved?

It’s frustrating and the thing is, multitasking is draining and nothing tires your brain quite like it. You feel all super productive but it’s a con and you must stop falling for it.

The reality is, you can only do one thing at a time.

Seriously.

​Multitasking isn’t real, it’s not clever and it’s hurting your results in the long run.

What do I mean?

Let’s look at it through a marketing lens. You’re a local business owner, you've probably got a website, social media profiles and maybe even an email list. It’s impossible to increase your Google rankings, get more followers on Instagram and increase sales through email all at the same time.

Trying to achieve all that simultaneously just doesn’t move the needle in the way you might think it does. It just leaves you spinning your wheels because you keep switching between multiple tasks and goals.

If you’re trying to improve your marketing the question you need to ask yourself is: “What’s the next thing we need to work on?”. 

Then go do it and only that until you’re ready to tackle the next thing.

Want better SEO rankings?

Want to get more leads from Instagram?

Want to write a better email sales campaign?

Whatever it is, ask yourself what’s the next most important task to handle, then go do it.

Solve one problem at a time, one task at a time.

​And watch the needle of progress steadily move in the right direction.