You Don't Need to Be a Genius Marketer to Win at a Local Level (But you do need this)

I was talking to a friend over the weekend and I told him you don’t need to be a genius marketer to win at a local level as a small business.

I told him about one this you do need.

And it works in every local market, I guarantee.

I know this because it happens all over the world every day, by accident.

The difference is as a marketing agency we do it on purpose.

So, what’s the strategy?

Well, let’s say you’re a local roofer. It doesn’t matter if you are or not, let’s just pretend you are for this example.

You service local homeowners and business owners and you mostly care about anything in a 30 mile / 50km radius around you. You probably don't really care about someone needing a new roof 10 hours driving away.

The most common way people think you can win is by making an incredibly amazing offer, having a great guarantee. Or maybe having a really catchy marketing slogan or proposition.

But that's not always the case. Here me out.

You can win by staying in front of your audience 24/7...365 days a year.

So that when somebody wants to buy what you sell, you’re there. All the time. You’re front of mind because you’re everywhere your target customer is.

If you're THE GO-TO for roofing in your area? You win.

If you're THE GO-TO for any other type of business in your city? You win.

By default. Becuase you're the most memorable.

You don't even need an incredible offer or guarantee or promise.

You just win. By default. Because there is no one else that shows up every single time day in, day out.

Be there when they search Google. Be there when they're on Instagram, YouTube, Facebook.

Be there ALL the time.

P.S. That's what we do for clients as well. Obviously we help you refine your marketing message, but the most important thing we can do is make sure you're in front of your client's faces 24/7/365. Always there, always ready for the moment that they decide: "Ok, let's make this decision".

So if you're ready to do better in marketing? Get in touch with us and we'll help you nail your positioning and get to top-of-mind awareness in your market.