A Simple Way to Write High-Performing Ads That Attract More Customers

If you’ve run ads before and felt frustrated wasting money and getting little to no results this article is for you.

I’m about to share a simple way you can attract more attention, get more customers and make more money with every ad you write from here on out.

I’ll never forget the first ads I wrote. Actually, I hated every minute. I was new to the game, I didn’t really understand how to write persuasively and my ad budget was tiny.

You know what was even worse?

I had read a dozen or more marketing books trying to figure this whole ‘online marketing’ stuff out. 

I sat there staring at the blinking cursor as words failed me. The longer I sat there the more stupid and frustrated I felt.

Here’s why most ads don't work

I eventually came to learn that there’s a method to successful advertising. So I went on a mission to research and find the formula.

It wasn't exactly straight forward, though. I felt like I was on a wild goose chase for some elusive answer that I felt would never come.

Some people told me using pictures of cute kittens would help conversions, whilst others said that wasn’t professional at all.

Others suggested using repetition whilst some said repetition turns off buyers.

I felt frustrated endlessly searching for information that would move me closer to my goal of creating profitable ads, but instead I felt conflicted and confused.

I eventually gave up searching and during a frustrated power walk an idea hit me out of nowhere; why not just look at our competitors ads and do what they’re doing?

But instead of outright copying them we’d use their ads as a template and inject our own copy. So that’s exactly what I did. A few hours later a new ad was launched.

A few days passed and I asked my client if he had any results so far. He was confused. 

“What do you mean by results?”, he asked.

“The results of the ads”, I replied. “Did you get any calls? Have you sold anything?”.

His reply confused me even more.

“Noo, that isn’t the goal of ads. This is just for brand awareness. It isn’t about how much money it makes me, it’s all about brand awareness.”

I just sighed and silently agreed with him.

Even though, deep down inside, I knew he didn’t have a clue what he was talking about.

Improve your marketing

The not-so-secret piece of information for you is that for every ad we run we want to make a profit. 

When we spend money on something, we need to measure the result. 

It doesn't matter if we spend money on equipment, lunch or suppliers - we make sure we get what we pay for, right?

When I started my own business, I tried to do the same with marketing. Instead of results, I got word salad.

“Well, this ad is for brand awareness.”

We focus on top of mind awareness in our market.

This campaign has been created to strengthen our branding and brand positioning'.

This is usually said in a slightly condescending tone so that you feel stupid for asking the question.

Here's the painful truth:

"Most companies throw away at least half of their marketing budget. Probably a lot more."

And that just didn't sit well with me and I’m sure it doesn’t sit well with you, either.

How to Stop Throwing Your Money Away

I decided to get to the bottom of this and figure out the formula for running highly effective ads that generate huge profit.

The good news? There was a formula and I figured it out.

The bad news? It took years and years of study, frustration, confusion, testing and trial and error to figure out what worked and what didn’t.

If I had to write down all the elements of the formula we'd be here for weeks, so let me give you one of the best mnemonics I've found.

Some may recognize it as Pearson's Law.

“What is measured improves.”

Do you want to immediately and drastically increase your advertising results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.

And then you follow that action like a hawk.

Now you can measure. To test. Finding out what works and what doesn't.

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we place must be measurable, no exceptions.”

No more jargon. No more vague marketing jargon. Measurable, tangible, solid results.

There are plenty of ways to do this and it's feasible for any business, including yours. 

If you would like to know how we would do this in your company, please contact us.